About Rochwall
Independent cloud cost correction and hyperscaler exit advisory. We help organisations find out what they should actually be paying for infrastructure — and make it happen.
The short version
Rochwall exists because most organisations are spending 2-3x what they should on cloud infrastructure — and nobody with access to their data has the incentive to tell them.
After years of building and operating cloud infrastructure across startups and enterprises, the pattern became impossible to ignore: companies sign up for a hyperscaler, grow into it, and gradually lose track of what they're actually paying for. By the time the bill becomes a board-level concern, the switching costs feel insurmountable.
Most of the time, they're not. The perception of lock-in is far greater than the reality. And even when staying on the same platform is the right call, there's usually 30-60% of waste hiding in plain sight.
Why independent matters
We don't resell cloud. Every cloud reseller and MSP earns a percentage of your spend. Their revenue goes up when your bill goes up. We have no commercial relationship with any cloud provider.
We don't take referral fees. If we recommend Hetzner or OVH or colocation, it's because the data supports it — not because we're getting a kickback.
We don't operate your infrastructure. We advise, you decide. Our recommendations come with full methodology so you can verify every number. If you want help executing, we're available — but there's no lock-in.
How the Platform Fit Verdict works
We take your actual workload data — not theoretical benchmarks — and model what it would cost across six platforms: AWS, Azure, GCP, Hetzner, OVH, and colocation.
Every comparison is like-for-like. We account for compute, storage, networking, managed services, egress, support costs, and operational overhead. We don't cherry-pick the numbers that make alternatives look good — we show you the full picture, including migration risk and complexity.
The output is a written report with a clear recommendation and the data to back it up. If the right answer is to stay where you are and optimise, that's what we'll tell you.
This isn't theoretical
The hyperscaler exit movement is already happening. 37signals left AWS and reported saving over $1 million per year. Dropbox moved most of its infrastructure off AWS and cut costs by nearly half. Ahrefs runs its crawling infrastructure on bare metal and processes petabytes at a fraction of what it would cost on a hyperscaler.
These aren't small companies taking reckless risks — they're engineering-led organisations that did the analysis and found the numbers didn't justify staying. Not every company should leave. But every company spending serious money on cloud should at least know what the alternatives would cost.
That's what the Platform Fit Verdict provides.
Founding client offer
Rochwall is a new consultancy. We're building our track record and looking for our first cohort of clients. In exchange for being early, founding clients receive priority pricing and the option to be referenced as a case study (with your permission, of course).
If your cloud bill is a significant line item and you've been wondering whether you're overpaying, this is a good time to find out.
Book the Platform Fit Verdict